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Understanding Products and Services

Authored by Vineeta Thapa

Business

University

Understanding Products and Services
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15 questions

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1.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

What is a product?

Only tangible goods

Only services

Anything offered to satisfy a need or want

Only industrial items

2.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Which of the following is NOT a characteristic of services?

Intangibility

Inseparability

Perishability

Ownership

3.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

What are consumer products bought frequently with minimal effort?

Shopping products

Specialty products

Convenience products

Unsought products

4.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Which of these is an example of a specialty product?

Fast food

Designer clothes

Household cleaning supplies

Newspapers

5.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Industrial products include all of the following EXCEPT:

Capital items

Convenience products

Materials and parts

Supplies and services

6.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

What is the definition of a product line?

All products sold by a company

A group of related products sold to the same customer group

A specific brand name

A single product category

7.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

What does product mix width refer to?

The number of different product lines a company offers

The total number of products in a line

The consistency of the product mix

The depth of a product category

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