Understanding Business Markets

How many groups of factors that influence business buyer behavior? What are they?

• 4 groups: Economic, Organizational, Interpersonal & Individual

• 5 groups: Political, Technological, Environmental, Organizational & Interpersonal

• 4 groups: Environmental, Organizational, Competitive & Technological

• 4 groups: Environmental, Organizational, Individual & Interpersonal

When compared to consumer markets, business markets are________

• smaller

• huge

• somewhat larger

• less complex

• approximately the same

What is one approach of content marketing that could capture people's attention?

• Educational content

• Video marketing

• Interactive content

• None of the above

Within the organization, ________consists of two major parts: the buying center, composed of all the people involved in the buying decision, and the buying decision process.

• buying center

• buying activity

• buying decision process

• supplier development

Both business buyer behavior & consumer buyer behavior respond to 4 stimuli: product, price, promotion and________

• packaging

• public

• precision

• place