ONE 6th FORM Exploring Social Media in Business

What is the primary goal of social media marketing for businesses?

• To increase the number of followers

• To enhance brand visibility and engagement

• To create viral content

• To reduce advertising costs

Which of the following is a key benefit of using social media for customer engagement?

• It allows for one-way communication

• It provides a platform for direct interaction with customers

• It eliminates the need for customer service

• It guarantees increased sales

How can businesses use social media to strengthen their brand identity?

• By posting random content

• By consistently sharing content that aligns with their brand values

• By ignoring customer feedback

• By using only paid advertisements

Which metric is most commonly used to measure the success of a social media campaign?

• Number of posts

• Engagement rate

• Number of employees

• Office location

What is the role of analytics in social media marketing?

• To create content

• To provide insights into audience behaviour and campaign performance

• To increase the number of followers

• To design graphics

Which of the following is a common form of social media advertising?

• Television commercials

• Sponsored posts

• Newspaper ads

• Radio jingles

What is a potential downside of using social media for business?

• It is free to use

• It can lead to negative publicity if not managed properly

• It reaches a global audience

• It allows for targeted advertising

Which platform is known for its professional networking capabilities?

• Instagram

• LinkedIn

• Snapchat

• TikTok

How can businesses measure the return on investment (ROI) from social media advertising?

• By counting the number of likes

• By analysing conversion rates and sales generated from social media campaigns

• By the number of posts shared

• By the number of comments received

What is a 'hashtag' used for in social media?

• To increase the number of followers

• To categorise content and make it discoverable

• To create private messages

• To block users