Unit 21 - Mobile Marketing

How many Americans own a smartphone and have no other form of high-speed Internet access at home beyond their phone’s data?

• 10 percent

• 43 percent

• 16 percent

• 29 percent

Which of the following is NOT one of the most popular mobile device operating systems today?

• Android

• Symbian

• Apple iOS

• Windows

According to the lesson, which term best describes computers which accept input directly from the LCD screen rather than a keyboard or mouse?

• Handheld computers

• Mobile computers

• Tablet computers

• Tiny computers

Which type of predictive technology is commonly used with short message service text messages?

• T9

• A16

• B2

• L9

How many numerical characters can an individual QR code store?

• 5,256

• 4,967

• 7,089

• 9,407

Which term best describes an application which notifies a user of new messages or events even when the user is not actively using the app?

• Pull notifications

• Push notifications

• Instant notifications

• Mobile notifications

How many people used mobile ad-blockers in 2015?

• 200 million

• 65 million

• 190 million

• 480 million

When was the first reported year of mobile Internet access becoming higher than computer Internet access?

• 2012

• 2014

• 2013

• 2015

How many adults in the U.S. own a smartphone?

• Two thirds

• Three fourths

• One third

• Four fifths

How many users utilize text messaging more often than other mobile applications?

• 49 percent

• 80 percent

• 97 percent

• 61 percent