Fire Officer p309

What is the first step in planning a social media strategy according to NFPA's Director of Internal Communications Mike Hazell?

• Identify the target audience

• Set clear objectives

• Conduct a social media audit

• Choose the right platforms

According to Lauren Backstrom, how should time be divided when spending every day on social media outreach?

• 50% on content creation, 30% on engagement, 20% on analysis

• 40% on content creation, 40% on engagement, 20% on analysis

• 30% on content creation, 50% on engagement, 20% on analysis

• 60% on content creation, 20% on engagement, 20% on analysis

Why is it important to be authentic in social media use according to the document?

• To gain more followers

• To build trust and credibility

• To increase likes and shares

• To appear more professional

Backstrom recommends connecting fire prevention information with current events by:

• using social media platforms to share updates

• conducting community workshops

• publishing articles in local newspapers

• collaborating with local fire departments

The expected response to digital postings as per the social media tips is:

• Increased engagement and interaction

• Decreased visibility

• No change in response

• Negative feedback

Tailoring content to each venue in social media outreach is important because:

• it ensures the message resonates with the specific audience of each platform.

• it saves time and effort in content creation.

• it allows for the use of the same content across all platforms.

• it increases the number of followers on all platforms.

Hazell described a contest to engage the audience. What was it?

• A singing competition

• A dance-off

• A cooking contest

• A trivia quiz

What should be identified to have the largest impact on the target audience according to the social media tips?

• Target audience's interests

• Social media platform

• Content type

• Posting schedule

What are the key factors to track in order to measure the impact of social media messages?

• Engagement rate, reach, and impressions

• Number of followers only

• Time spent on social media

• Likes and comments only

What are some of the platforms mentioned under Social Media Challenges?

• Facebook, Instagram, Twitter

• LinkedIn, Snapchat, TikTok

• Pinterest, Reddit, YouTube

• WhatsApp, WeChat, Tumblr