Business of Retail Practice Exam #1 - KT

You are restocking products and a customer approaches asking for access to the razors located in a locked cabinet. What would be the best thing to do?

• Tell the customer to come back later.
• Ignore the customer and continue restocking.
• Ask the customer to look for another associate since you are busy

• Momentarily stop what you are doing. Retrieve the key and assist the customer.

You are managing online orders in a Mexican restaurant. A customer puts in an order for a "beef burrito" with a note of "NO cilantro please!" You know that the restaurant uses cilantro for seasoning the meat. What should you do?

• Call the customer to explain the situation and ask if they would like to change the order to something that does not have cilantro.

• Substitute beef with chicken without informing the customer
• Cancel the order due to the cilantro request
• Prepare the beef burrito with extra cilantro

You work at a discount store and a customer wants to return an unopened perfume. Your store policy is very strict about returning opened perfume. When you notify the customer about the policy, she explains that she disliked the smell, but since the store doesn't offer testers or samples, she had to open the perfume. What should you say?

• We can exchange it for a different fragrance.
• You can return it if you provide a receipt.
• You can get a full refund since it was unopened.
• I'm sorry, but we cannot accept returns on opened perfume due to store policy.

You purchase soccer shoes online from a large sporting good retailer. When you receive them, they are too small. Instead of shipping the shoes back, you stop by to return the shoes at the store closest to your home. What is this an example of?

• omnichannel retailing

• solochannel retailing

• multichannel retailing

• divided retailing

Retailers who offer multiple shopping options in their ecosystem that are not connected are called what?

• Omnichannel retailers
• Disconnected retailers
• Multi-channel retailers
• Single-channel retailers

A store is launching a new line of cosmetics. The store is planning an in-store makeover event to introduce the high-end products. What is the MOST popular and effective selling technique to promote the products?

• Free samples with no purchase required.
• Discount coupons for future purchases.
• Celebrity endorsements without product trials.
• Samples and product demonstrations.

A new flower shop completed its first big party. The shop wants to promote additional business and create a loyal clientele. Which is the most effective way to do this?

• ask satisfied customers for feedback, referrals an opportunities to serve their upcoming events.

• Create a social media page without engaging with followers.
• Host a flower arranging workshop for the community.
• Offer a one-time discount for new customers.

A salon owner sold a customer a bottle of conditioner. The conditioner sells for $12.95. She has a $2.00 off coupon and state tax is 7%. What will the customer be charged?

• $10.95
• $11.86

• $1.72

• $13.87

A sales associate has worked for a soft drink company for three years and has run the same delivery route. The company has added a new soft drink. How can the sales associate let his customers know about the new soft drink and increase both his wholesale sales and the retailer's sales?

• Increase prices on all products to boost profits.
• Give the retailer a free trial offer. Provide samples, promotional materials, and engage in-store promotions. Ask for an order on the next trip.

• Ignore the new product and focus on existing sales.
• Load the truck with the new soft drink because his boss told him to.

You are a sales associate at a stationary store and the manager has noticed that green pens are not selling very fast. The manager challenges you to sell 50 green pens for $100 each. What is the BEST action to achieve this goal?

• Display them near the checkout. Offer them to each customer while ringing them up.

• Stop promoting green pens altogether.
• Decorate the store with a green theme.

• Implement a promotional campaign for the green pens.