GLOGG

In the CROSS SWOT, which ones are combined for a DEFENCE?

• Strength

• Weaknesses

• Opportunities

• Threats

Name 2 External Facts from our Commercial Intelligence Matrix

• Social Media Posts of Influencers

• Euromonitor

• Sponsored Ads

• Philippine Statistics Authority

How much is a spanish bread (per piece)

• 6

• 9

• 5

• 3

What year did Tony meet Ingvar?

• 1993

• 1999

• 1994

• 2004

We visited the showroom as part of the IKEA home furnishing identity exercise. Which popstar has a partner who was part of the team that won the SUPERBOWL?

• Kendall Jenner

• Taylor Swift

• Sabrina Carpenter

• Billie Eilish

In the commercial intelligence video of Ingvar doing a store walk, how much did the Taiwanese girl weigh in kg?

• 20-25 kg

• 30-35 kg

• 40-45 kg

• 10-15 kg

Do not waste space on things that do not sell. How much was the sales of the single size mattress in the store that Ingvar visited?

• 35%

• 22%

• 41%

• 32%

Still in the commercial intelligence video, Where in the store did Ingvar start his store tour?

• Loading Bay/Goods Receiving

• Store and Organise Furniture

• Dining

• Self Serve

Which of the tools can be used to prioritize?

• Commercial Intelligence Matrix

• Strategic Planning the IKEA Way

• Scope of Influence

• Cross SWOT

Did you place your initials on the COMMITMENT Check sheet?

• Yes

• No