CH 10 Quiz

What is a traditional physical store where customers can browse and purchase products?

• Marketplace

• Brick-and-mortar store

• E-commerce

• Telemarketing

Which term refers to the buying and selling of goods and services over the internet?

• M-commerce

• T-commerce

• E-commerce

• Telemarketing

What is the practice of selling products or services over the phone?

• Telemarketing

• E-commerce

• M-commerce

• T-commerce

Which term describes a group of consumers who work together to achieve better prices or services?

• Marketplace

• Consumer cooperative

• High-pressure selling

• Game of chance

What is the term for a reduction in price offered to customers to encourage purchases?

• Rebate

• Loss leader

• Coupon

• Buying incentive

Which term refers to a marketing strategy that involves misleading or false claims?

• Promotion

• Deceptive advertising

• High-pressure selling

• Conflict of interest

What is a promotional tool that offers a discount on a product or service?

• Rebate

• Coupon

• Loss leader

• Buying incentive

Which term describes a product sold at a low price to attract customers to a store?

• Loss leader

• Buying incentive

• Promotion

• Game of chance

What is the term for selling techniques that use pressure to persuade customers to buy?

• High-pressure selling

• Deceptive advertising

• Promotion

• Conflict of interest

Which term refers to a situation where personal interests might conflict with professional duties?

• Conflict of interest

• High-pressure selling

• Deceptive advertising

• Promotion