MKT3012 Semester 2 Week 1

Quiz
•
Business
•
2nd Grade
•
Easy
Sohel Ahmed
Used 1+ times
FREE Resource
10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 10 pts
Which topic involves using social platforms to promote products?
Social media marketing
Display advertising
Email marketing
Content marketing
Answer explanation
Social media marketing specifically focuses on using social platforms like Facebook, Instagram, and Twitter to promote products, making it the correct choice for this question.
2.
MULTIPLE CHOICE QUESTION
30 sec • 10 pts
Which topic involves creating visual ads on websites?
Display advertising
Email marketing
Social media marketing
Online reputation management
Answer explanation
Display advertising refers to creating visual ads that appear on websites, making it the correct choice for the topic of visual ads. Other options like email marketing and social media marketing focus on different advertising methods.
3.
MULTIPLE CHOICE QUESTION
30 sec • 10 pts
Which part of a text ad provides a brief summary of the ad's content?
Description text
Display URL
Headline text
Footer
Answer explanation
The Description Text in a text ad provides a concise summary of the ad's content, helping potential customers understand the offer quickly. The other options serve different purposes, making Description Text the correct choice.
4.
MULTIPLE CHOICE QUESTION
30 sec • 10 pts
Where are Google Maps ads especially effective?
On computers
On mobile devices
On televisions
On radios
Answer explanation
Google Map ads are especially effective on mobile devices because users often search for local information while on the go, making them more likely to engage with ads that appear in their immediate vicinity.
5.
MULTIPLE CHOICE QUESTION
30 sec • 10 pts
What do call-only ads encourage users to do?
Watch a video
Make a phone call
Read an article
Send an email
Answer explanation
Call-only ads are designed specifically to encourage users to make a phone call, rather than engaging with other content like videos or articles.
6.
MULTIPLE CHOICE QUESTION
30 sec • 10 pts
What do Dynamic Search Ads allow advertisers to do?
Control all their ads manually.
Delegate some control to Google.
Stop using ads completely.
Create ads without a website.
Answer explanation
Dynamic search ads allow advertisers to delegate some control to Google, enabling the platform to generate ads based on the content of their website, rather than requiring manual ad creation.
7.
MULTIPLE CHOICE QUESTION
30 sec • 10 pts
What is the main benefit of using dynamic search ads?
Complete control by advertisers
Improved performance based on data
No need for a website
Free advertising
Answer explanation
Dynamic search ads leverage data to automatically generate ads based on user queries, leading to improved performance. This allows advertisers to reach relevant audiences more effectively compared to traditional methods.
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