The Language of Advertising and Marketing

A social advert aims to

• get more followers on Instagram, Twitter and Facebook

• give information that will assist people's social lives

• create awareness about an issue that affects society

• satirise society

This diagram can be used to explain:

• The steps an advertiser works through when creating an advert

• How an advert affects its audience

• The importance of the main aim: action

• All of the above

The effectiveness of this advert stems most from:

• facial expression and appeal to the senses

• alliteration and pun

• satire and humour

• celebrity endorsement and colour

This advert is an example of:

• social advertising

• the use of 'weasel words'

• bandwagon

• propaganda

This advert is best described as one that:

• combines effective font with an invitation to the viewer to infer meaning

• uses contrasting colours to provide an interesting juxtaposition

• one that creates a strong desire in the viewer to attain a higher level on Maslow's hierarchy

• promotes hard sell

This advert intends to evoke feelings of ____________ in the viewer.

(copy in the first picture reads 'horrifying' and in the second picture 'more horrifying')

• fear and amusement

• intrigue and satisfaction

• fear and guilt

• melancholy and envy

When analysing an advert, 'bright' and 'dark' lighting can best be described as:

• over-exposed and gloomy

• sunlight and shadow

• artificial and natural

• high contrast and low

This advert's humour is based on:

• playing with the usual slogan

• playing with the usual logo

• onomatopoeia

• hyperbole

This advert could be criticised for promoting:

• gender stereotypes

• gender-based violence

• materialism

• waste of natural resources

The focal point

• must be colourful

• can be copy or a visual

• must create shock in the viewer

• must be a clever play on words