Rhetorical Appeals in Commercials

Which rhetorical appeal is primarily used in this ad?

• Ethos

• Logos

• Pathos

Which rhetorical appeal is primarily used in this ad?

• Ethos

• Logos

• Pathos

Which rhetorical appeal is primarily used in this ad?

• Ethos

• Logos

• Pathos

Which rhetorical appeal is primarily used in this ad?

• Ethos

• Logos

• Pathos

Which rhetorical appeal is primarily used in this ad?

• Ethos

• Logos

• Pathos

Which rhetorical appeal is primarily used in this ad?

• Ethos

• Logos

• Pathos

Which rhetorical appeal is primarily used in this ad?

• Ethos

• Logos

• Pathos

Which rhetorical appeal is primarily used in the following text?

"My three decades of experience in public service, my tireless commitment to the people of this community, and my willingness to reach across the aisle and cooperate with the opposition, make me the ideal candidate for your mayor."

• Ethos

• Logos

• Pathos

Which rhetorical appeal is primarily used in the following text?

"The data is perfectly clear: this investment has consistently turned a profit year-over-year, even in spite of market declines in other areas."

• Ethos

• Logos

• Pathos

Which rhetorical appeal is primarily used in the following text?

"There's no price that can be placed on peace of mind. Our advanced security systems will protect the well-being of your family so that you can sleep soundly at night."

• Ethos

• Logos

• Pathos