Animal Farm Rhetoric

This is an attempt to simplify a complex situation by presenting one specific group or person as the enemy

• Fear
• Loaded Words/ Transfer
• Scapegoating/ Pinpointing the Enemy
• Bandwagon

This is a form of emotional appeal that takes advantage of peoples' fears to create support for a product or cause. Ex: If you don't do X then bad things will result.

• Logical Fallacies
• Scientific Claims
• Ego Tripping/ Snob Appeal
• Fear

Using words and images to appeal to your senses or to fire up your emotions; when an advertiser or politician takes common, well known symbols to promote their product. Ex: American Flag

• Unproved Assertions
• Loaded Words/ Transfer
• Scientific Claims
• Name Calling

The other pigs blaming snowball for everything that goes wrong.

• Scapegoat/ Common Enemy 
• Bandwagon
• Fear
• Name Calling 

The Windmill debate- Snowball promises that the Windmill will mean less work and better living conditions. Napoleon says that it's just unnecessary and will be more work.

• Card Stacking 
• Bandwagon
• Name Calling
• Plain Folk 

Old Major's speech claiming that ALL the animals will unite and revolt against the humans

• Name Calling 
• Bandwagon
• Repetition
• Plain Folk 

When the pigs ask the others 'Surely none of you wishes to see Jones back?'

• Bandwagon
• Card Stacking 
• Fear
• Name Calling 

The continuous bleating of 'Two legs good four legs bad' by the sheep

• Repetition
• Card Stacking
• Fear 
• Name Calling 

The pigs claiming working alongside the other animals and the pigs calling the others 'Comrade'

• Scapegoat 
• Name Calling 
• Plain Folk
• Glittering Generalities 

When Squealer/Napoleon calls Snowball a 'traitor', and 'criminal'

• Glittering Generalities 
• Name Calling 
• Card  Stacking 
• Bandwagon