What Can We See in a Logo

Which sentence from the selection suggests that companies may want to reconsider their approach to branding their products?

• We see them on signs, vehicles, television, and even on the clothes we wear. (paragraph 1)

• Researchers have developed a theory they think might help to explain this blind spot in our memories. (paragraph 3)

• The details of product logos are just the kind of information our brains tell us we do not need. (paragraph 5)

• But there are still many business experts who believe in the importance of a recognizable logo. (paragraph 5)

According to paragraph 6, people are more likely to buy a product when they --

• notice a clever design and feel curious about the product

• see a colorful label and are drawn to reading its information

• recognize an image and feel like they know the product well

• glance quickly at a brand and are attracted by the packaging

What example of "attentional saturation" does the author provide in the selection?

• Companies use memorable logos to represent their brands.

• Participants in a study could not recall details of images seen every day.

• Business experts believe that product logos are important.

• Researchers gave students a simple assignment to complete.

The author mentions common name brands in the first paragraph most likely to --

• create a connection with the reader

• define key terms for the reader

• offer an opinion to the reader about the topic

• introduce the reader to the main idea of the selection

What can be inferred about the importance of logos in branding?

• Logos are crucial for brand recognition.

• Logos are only important for large companies.

• Logos have no impact on consumer behavior.

• Logos are more important than the product itself.

Which of the following best describes the role of color in a logo?

• Color is irrelevant in logo design.

• Color helps in making the logo memorable.

• Color should be avoided in logos.

• Color is only important for children's products.

What is the primary function of a logo?

• To provide detailed information about the product.

• To create a visual identity for the brand.

• To replace the need for advertising.

• To confuse competitors.

How does a logo contribute to a company's brand identity?

• By being a unique visual symbol.

• By being similar to competitors' logos.

• By being complex and detailed.

• By being frequently changed.

Which sentence suggests that logos are often overlooked by consumers?

• Logos are seen everywhere in daily life.

• Many people cannot recall the details of logos they see often.

• Logos are designed to be memorable.

• Companies invest heavily in logo design.

What can be concluded about the simplicity of logos?

• Simple logos are less effective.

• Simple logos are more easily remembered.

• Simple logos are outdated.

• Simple logos are only for small businesses.