Review of Brands and Logos

This logo belongs to ...

• Chanel

• Louis Vuitton

• Guerlain

• Yves Saint Laurent

Which company uses this slogan?

• Burger King

• KFC

• MacDonald's

Which company uses this slogan?

• Adidas

• Puma

• Nike

• Le Coq Sportif

Which car company logo represents a bull?

• Ferrari

• Maserati

• Lamborghini

This logo belongs to ....

This company sells ...

• Sodas

• Sweets

• Chips

• Fries

Which company uses this slogan?

• Pringles

• Lays

Which computer company's logo is a fruit?

Which sentence from the selection suggests that companies may want to reconsider their approach to branding their products?

• We see them on signs, vehicles, television, and even on the clothes we wear. (paragraph 1)

• Researchers have developed a theory they think might help to explain this blind spot in our memories. (paragraph 3)

• The details of product logos are just the kind of information our brains tell us we do not need. ( paragraph 5)

• But there are still many business experts who believe in the importance of a recognizable logo. ( paragraph 5)

How does the author organize the selection?

• By describing how logos are problematic and then offering solutions on how to improve them

• By presenting research about logos and then explaining how logos are perceived by the brain

• By listing familiar logos and then showing how those logos are influential in advertising

• By comparing common objects to logos and then contrasting the theories about logos