Fashion Branding

The associations of superiority and privilege often linked to luxury brands can:

• Spur feelings of pride and belonging

• Lead to economic savings

• Be ignored by most consumers

• Have no impact on consumer choices

Subtle in their design refers to fashion items that are ______ and ______.

• understated, elegant

• flashy, extravagant

• loud, colorful

• plain, unattractive

Conspicuous displays of consumption often involve purchasing items that are:

• 10. Minimalistic and unnoticeable

• 10. Highly visible and designed to impress others

• 10. Environmentally friendly

• 10. Practical and functional

People might buy certain brands to fit in a particular subculture or peer group because they want to:

Items that are ______ in the fashion industry are often more sought after due to their exclusivity.

• mass-produced

• scarce

• affordable

• outdated

When products are perceived as fashionable, trendy, or high class, they are:

• Generally avoided by most people

• In high demand and seen as desirable

• Considered out of style

• Only worn by celebrities

Which of the following best describes the term 'brand identity' in the context of fashion?

• A) The unique set of brand associations that represent what a brand stands for

• B) The price range of the brand's products

• C) The number of stores a brand has worldwide

• D) The color scheme used in a brand's logo

In fashion branding, what does the term 'brand equity' refer to?

• A) The financial value of a brand

• B) The number of products a brand sells

• C) The location of a brand's headquarters

• D) The age of a brand

Which sentence uses the word 'luxury' correctly in the context of fashion branding?

• A) The luxury of the brand was evident in its high-quality materials and exclusive designs.

• B) The luxury of the brand was its ability to produce items quickly and cheaply.

• C) The luxury of the brand was its widespread availability in discount stores.

• D) The luxury of the brand was its lack of unique features.

What is the primary purpose of a fashion brand's logo?

• A) To serve as a visual representation of the brand's identity

• B) To increase the price of the brand's products

• C) To limit the brand's market reach

• D) To confuse competitors