Conversions

Shopify monitored the percentage of customers who completed purchases after adding items to their cart. Which KPI does this represent?

• Customer retention rate

• Conversion rate

• Engagement rate

• Cost per acquisition

If the transaction is 20, and 100 traffic how much the conversion?

• 20%

• 10%

• 40%

• 50%

Which metric is used to measure the percentage of website visitors who take a desired action, such as making a purchase?

• Bounce rate

• Conversion rate

• Click-through rate

• Engagement rate

In digital marketing, what is the term for the process of turning a lead into a customer?

• Conversion

• Engagement

• Retention

• Acquisition

What is the primary goal of a conversion funnel in e-commerce?

• To increase website traffic

• To convert visitors into customers

• To improve customer service

• To enhance brand awareness

Which of the following is NOT a common conversion metric?

• Conversion rate

• Cost per conversion

• Customer lifetime value

• Page views

What is the term for the percentage of email recipients who click on a link within an email?

• Open rate

• Bounce rate

• Click-through rate

• Conversion rate

Which strategy is often used to improve conversion rates on a website?

• Increasing ad spend

• Improving website design

• Reducing product prices

• Expanding product range

What is the term for the process of optimizing a website to increase the likelihood of conversions?

• SEO

• CRO

• PPC

• SMM

Which of the following is a key performance indicator (KPI) for measuring conversion success?

• Page load time

• Conversion rate

• Social media followers

• Email open rate