
Chapter 2: Market Research
Authored by Dorian Byrd
Business
9th Grade
Used 2+ times

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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The importance of market research in business is:
To understand customer needs and preferences
To increase production costs
To reduce employee turnover
To eliminate competition
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
LEGO uses market research to understand its audience by:
conducting surveys and focus groups
analyzing sales data
collaborating with educational institutions
all of the above
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Before launching its 'Share a Coke' campaign, Coca-Cola extensively researched:
consumer behavior and preferences
advertising strategies
production costs
global market trends
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is a subtype of secondary research?
Focus Groups
Observations
Internal Sources
Interviews
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Quantitative research is focused on:
exploring subjective experiences
understanding cultural phenomena
measuring and analyzing numerical data
developing theoretical frameworks
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is a subtype of quantitative research?
Focus Groups
Structured Surveys
Interviews
Observations
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Competitive analysis involves:
analyzing the strengths and weaknesses of competitors
creating a marketing plan
developing new products
hiring new employees
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