Knowledge Matters // 1-5 Review

What does ADR stand for in pricing and revenue management?

• Average Daily Rate

• Adjusted Daily Rate

• Annual Discount Rate

• Average Discounted Rate

Which department is responsible for leading group sales efforts in a hotel?

• Front Desk

• Marketing

• Director of Sales (DOS)

• Housekeeping

What is the main goal of revenue management in the hotel industry?

• Maximize guest satisfaction

• Maximize profitability through dynamic pricing

• Maximize occupancy

• Maximize guest loyalty

What is the purpose of an RFP (Request for Proposal)?

• To request additional services from guests

• To outline the services requested by a group, including rooms and event spaces

• To advertise hotel promotions

• To invite guests to make bookings

What is the primary function of a hotel's Rack Rate?

• The rate available to group bookings

• The highest rate available without discounts

• The most common room rate

• The rate offered to loyalty members

What is the term for the percentage of rooms booked compared to the total number of rooms available?

• Revenue Management

• Occupancy

• Competitive Set

• Bid

Which of the following is an example of ancillary revenue for a hotel?

• Selling hotel rooms

• Selling event tickets

• Revenue from food and beverage services

• Charging for parking

Which department is most involved in adjusting hotel pricing based on demand?

• Front Desk

• Marketing

• Revenue Management

• Housekeeping

What is the best example of crisis management in the hotel industry?

• A guest requesting an extra towel

• A viral social media post about a bad experience

• A missing reservation

• A well-planned special event

Which of the following is NOT typically part of the hotel's marketing mix?

• Product

• Price

• Payment

• Promotion