CS&M R1

Which of the following departments is considered an internal customer within a company?

• Suppliers

• Marketing department

• external clients

• competitor

In a SWOT analysis, which of the following could be considered an external threat?

• Talented employees

• Strong financial position

• Potential competition from other companies

• Access to capital

What does SWOT analysis stands for?

• Strengths, Weaknesses, Opportunities, Trends
• Strengths, Weaknesses, Options, Tactics
• Strengths, Weaknesses, Opportunities, Threats
• Strengths, Weaknesses, Objectives, Threats

Which of the following best describes transactional marketing?

• Focusing on building long-term relationships with customers

• Offering personalized services to maintain customer loyalty

• Focusing marketing efforts on attracting new customers for one-off sales

• Developing a sustainable relationship with a small group of loyal customers

How can satisfied customers help a business grow?

• By spending less money on purchases

• By avoiding word-of-mouth recommendations

• By introducing new customers to the company through word of mouth

• By frequently requesting discounts

Things that can be done to reduce the impact of global trade on the environment are all of the following except:

• avoid airfreight if possible

• consolidate shipments

• by local when possible

• use long and congested routes when transporting your shipment

What are Service Level Agreements (SLAs)?

• Informal agreements between businesses

• Only applicable in employee contracts

• Recommendations for improvements in customer service

• Contractual obligations often included in supplier contracts