International Marketing MBA 4TH Q1

What is international marketing?

• International marketing is only about selling products domestically.

• International marketing focuses solely on online advertising.

• International marketing is the process of marketing goods and services across international borders.

• International marketing is the process of importing goods without selling them.

What are some common challenges faced in international marketing?

• Limited access to technology

• Cultural differences, language barriers, legal and regulatory issues, economic variability, competition from local businesses.

• Excessive advertising budgets

• High production costs

List three reasons why companies choose to go international.

• Increased competition in local markets

• 1. Access to new markets 2. Diversification of revenue streams 3. Cost advantages

• Reduction of product quality standards

• Focus on domestic growth

What is international market segmentation?

• International market segmentation is the process of dividing a global market into distinct consumer groups based on shared characteristics.

• A strategy for creating a single marketing campaign for all countries.

• The practice of analyzing market trends without considering consumer demographics.

• A method for increasing global sales by targeting all consumers equally.

How does positioning differ in international markets?

• Positioning differs in international markets by requiring adaptation to local cultures, consumer preferences, and competitive dynamics.

• Positioning does not require any market research.

• Positioning only depends on the product's price.

• Positioning is the same across all international markets.

Name two international market entry strategies.

• Exporting, Joint Ventures

• Licensing

• Direct Investment

• Franchising

What factors should be considered when screening potential markets?

• Social media trends

• Weather patterns

• Historical events

• Market size, growth potential, competitive landscape, regulatory environment, cultural fit, economic stability, customer demographics.

Describe one method to enter international markets.

• Exporting products without local partnerships.

• Franchising to international markets.

• Acquiring a foreign company outright.

• Joint ventures with local companies.

What are the key components of the international marketing environment?

• Brand loyalty programs

• Supply chain management techniques

• Cultural factors, economic conditions, political and legal environments, technological advancements, competitive dynamics.

• Market segmentation strategies

How do political factors influence international marketing?

• Political factors only affect domestic marketing strategies.

• Political factors have no impact on international marketing.

• Political factors are irrelevant to market entry strategies.

• Political factors influence international marketing by affecting regulations, trade policies, and market stability.