Marketing 4.1 and 4.2

A _____________ is a graphical illustration of customer perception of a business.

One advantage of _________ orientation is that new product launches are more likely to be successful as they are based on market research, so they are more likely to be accepted by the target market

By expressing the firm´s sales revenue as a percentage of the whole industry´s sales revenue, we get ___________

Segmentation on the basis of gender is __________ segmentation

Vegans, vegetarians, environmental activists are examples of ________ segmentation

The marketing strategy that focuses on identifying and meeting the needs and wants of a small market segment is called __________ marketing

The demographic and psychographic characteristics of consumers in different markets, such as their age, gender, occupation, income level, religion, marital status and purchasing habits are called _____________

The marketing strategy that involves changing the market's perception of a firm's product or brand in comparison to rival businesses is called _________

_______ are human desires, i.e. the things that people would like to have.

By supplying products in mass markets, businesses can gain huge ____________, thereby helping them to cut unit costs and/ or raise profit margin