E OBJ 3.03 Vocab

Consumer market

• A customer or potential customer who purchases goods or services to satisfy personal desires.

• The way in which people lead their daily lives; determined by their income, interests, and activities.

• A customer or a potential customer who has an unfulfilled desire and is financially able and willing to satisfy that desire.

• The particular group of customers a business seeks to attract

Behavioral segmentation

• The division of a market on the basis of customers’ lifestyles and personalities.

• The division of a market on the basis of customers’ response to a product.

• The division of a market on the basis of its physical and social characteristics.

• The division of a market on the basis of where customers are located.

Demographic segmentation

• The division of a market on the basis of its physical and social characteristics.

• The division of a market on the basis of customers’ response to a product.

• The division of a market on the basis of where customers are located.

• The division of a market on the basis of customers’ lifestyles and personalities.

Geographic segmentation

• The division of a market on the basis of customers’ response to a product.

• The division of a market on the basis of its physical and social characteristics.

• The division of a market on the basis of where customers are located.

• The division of a market on the basis of customers’ lifestyles and personalities.

Lifestyle

• The way in which people lead their daily lives; determined by their income, interests, and activities

• A customer or a potential customer who has an unfulfilled desire and is financially able and willing to satisfy that desire.

• One of the groups into which the total market is divided.

• The division of a total market into smaller, more specific groups.

Market

• A customer or a potential customer who has an unfulfilled desire and is financially able and willing to satisfy that desire.

• One of the groups into which the total market is divided.

• The way in which people lead their daily lives; determined by their income, interests, and activities.

• The particular group of customers a business seeks to attract.

Market segment

• A customer or a potential customer who has an unfulfilled desire and is financially able and willing to satisfy that desire.

• The particular group of customers a business seeks to attract.

• One of the groups into which the total market is divided.

• The identification and selection of markets for a business or for a product.

Market segmentation

• The division of a total market into smaller, more specific groups

• The division of a market on the basis of customers’ lifestyles and personalities.

• A customer or a potential customer who has an unfulfilled desire and is financially able and willing to satisfy that desire

• The particular group of customers a business seeks to attract.

Psychographic segmentation

• The division of a market on the basis of where customers are located.

• The division of a market on the basis of its physical and social characteristics.

• The division of a market on the basis of customers’ response to a product.

• The division of a market on the basis of customers’ lifestyles and personalities.

Segment marketing

• A customer or a potential customer who has an unfulfilled desire and is financially able and willing to satisfy that desire

• The classification of customers into similar groups to appeal to one or more individual segments.

• The particular group of customers a business seeks to attract.

• The identification and selection of markets for a business or for a product.