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E OBJ 3.03 Vocab

Authored by Andrea Cooper

Business

9th - 12th Grade

Used 143+ times

E OBJ 3.03 Vocab
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12 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Consumer market

A customer or potential customer who purchases goods or services to satisfy personal desires.

The way in which people lead their daily lives; determined by their income, interests, and activities.

A customer or a potential customer who has an unfulfilled desire and is financially able and willing to satisfy that desire.

The particular group of customers a business seeks to attract

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Behavioral segmentation

The division of a market on the basis of customers’ lifestyles and personalities.

The division of a market on the basis of customers’ response to a product.

The division of a market on the basis of its physical and social characteristics.

The division of a market on the basis of where customers are located.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Demographic segmentation

The division of a market on the basis of its physical and social characteristics.

The division of a market on the basis of customers’ response to a product.

The division of a market on the basis of where customers are located.

The division of a market on the basis of customers’ lifestyles and personalities.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Geographic segmentation

The division of a market on the basis of customers’ response to a product.

The division of a market on the basis of its physical and social characteristics.

The division of a market on the basis of where customers are located.

The division of a market on the basis of customers’ lifestyles and personalities.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Lifestyle

The way in which people lead their daily lives; determined by their income, interests, and activities

A customer or a potential customer who has an unfulfilled desire and is financially able and willing to satisfy that desire.

One of the groups into which the total market is divided.

The division of a total market into smaller, more specific groups.

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Market

A customer or a potential customer who has an unfulfilled desire and is financially able and willing to satisfy that desire.

One of the groups into which the total market is divided.

The way in which people lead their daily lives; determined by their income, interests, and activities.

The particular group of customers a business seeks to attract.

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Market segment

A customer or a potential customer who has an unfulfilled desire and is financially able and willing to satisfy that desire.

The particular group of customers a business seeks to attract.

One of the groups into which the total market is divided.

The identification and selection of markets for a business or for a product.

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