Market Segmentation

What is market segmentation?

• The process of dividing a market of potential customers into groups, or segments, based on different characteristics

• A process within advertising.

• The process of gathering information of potential customers.

• The process of creating a profile for a customer.

Which is not a method of market segmentation?

• Geographic Segmentation

• Dramatic Segmentation

• Demographic Segmentation​

• Behaviouristic Segmentation​

Which of the following relate to Geographic Segmentation​

• Country​

• Region​

• Town size​

• Climate​

• All of the above

Which of the following relates to Demographic Segmentation?

• Age Group​ ​

• Occupation​

• Purchase patterns

• Gender​

Which of the following best describes Behaviouristic Segmentation?

• This form of segmentation is based upon lifestyle patterns ​

• This is a simple form of segmentation based on geographical patterns based around location .

• This is a simple form of segmentation that​

  separates consumers based upon their ​

  observed behaviour.

• This is a simple form of segmentation that assumes that people with similar social backgrounds behave in a similar way ​

Which or the following relate to Lifestyle Segmentation?

• Personality traits​

• ​Hobbies​

• Interests​

• Attitudes​

• All of the above

What is market research?

• The process of dividing potential customers into groups.

• The organised gathering, recording and analysis​

  of data in order to better understand

• The process of identify and understand customer better.

• the process of dividing a market into groups

What is a customer profile?

• A picture of a troublesome customer

• A description of a customer or set of customers that includes demographic, geographic, and characteristics, as well as buying patterns and purchase history

• The market segmentation a customer or group of customers belong to.

• A record of a particular customers purchase history

Which of these is not associated with Qualitative Data?

• Data relating to opinions of quality

• It is subjective data

• provides statistical facts

• It may be difficult to analyse

Which of this methods is not used in Primary Research​?

• Consumer Trials

• News paper

• Surveys

• Focus Groups