Market Segmentation

The process of dividing a market of potential customers into groups, or segments, based on different characteristics

A process within advertising.

The process of gathering information of potential customers.

The process of creating a profile for a customer.

Geographic Segmentation

Dramatic Segmentation

Demographic Segmentation​

Behaviouristic Segmentation​

Country​

Region​

Town size​

Climate​

All of the above

Age Group​ ​

Occupation​

Purchase patterns

Gender​

This form of segmentation is based upon lifestyle patterns ​

This is a simple form of segmentation based on geographical patterns based around location .

This is a simple form of segmentation that​

separates consumers based upon their ​

observed behaviour.

This is a simple form of segmentation that assumes that people with similar social backgrounds behave in a similar way ​

Personality traits​

​Hobbies​

Interests​

Attitudes​

All of the above

The process of dividing potential customers into groups.

The organised gathering, recording and analysis​

of data in order to better understand

The process of identify and understand customer better.

the process of dividing a market into groups

A picture of a troublesome customer

A description of a customer or set of customers that includes demographic, geographic, and characteristics, as well as buying patterns and purchase history

The market segmentation a customer or group of customers belong to.

A record of a particular customers purchase history

Data relating to opinions of quality

It is subjective data

provides statistical facts

It may be difficult to analyse

Consumer Trials

News paper

Surveys

Focus Groups