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Ch 13 Review

Authored by Nicholas Ruggieri

Business

9th - 12th Grade

Used 38+ times

Ch 13 Review
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10 questions

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1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which of the following is not a type of intermediary?

garage sale

retailers

wholesalers

the internet

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

This is the study of population in terms of age, gender, income and education

market

demographics

market research

retailer

3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which of the four P's answers the question, "which channel of distribution will I use for the product"?

place

price

product

promotion

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Consists of gathering and studying data about the buying habits of consumers

target market

marketing mix

direct distribution

market research

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

During product development, what is the step that immediately follows "Developing the Product"?

test marketing the product

developing a business proposal

evaluating customer acceptance of the product

evaluating customer acceptance of the product

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

This involves one or more intermediaries when distributing goods or services

indirect distribution

direct distribution

wholesaler

channel of distribution

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a function of Marketing?

leading

selling

product/service management

distribution

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