Ch 13 Review

Which of the following is not a type of intermediary?

• garage sale

• retailers

• wholesalers

• the internet

This is the study of population in terms of age, gender, income and education

• market

• demographics

• market research

• retailer

Which of the four P's answers the question, "which channel of distribution will I use for the product"?

• place

• price

• product

• promotion

Consists of gathering and studying data about the buying habits of consumers

• target market

• marketing mix

• direct distribution

• market research

During product development, what is the step that immediately follows "Developing the Product"?

• test marketing the product

• developing a business proposal

• evaluating customer acceptance of the product

• evaluating customer acceptance of the product

This involves one or more intermediaries when distributing goods or services

• indirect distribution

• direct distribution

• wholesaler

• channel of distribution

Which of the following is NOT a function of Marketing?

• leading

• selling

• product/service management

• distribution

Detailed research that companies do on markets (like senior citizens) to find and analyze potential customers in their market, is called what?

• marketing concept

• market awareness

• relationship marketing

• target marketing

Relationship marketing is part of the promotional function. Companies use this strategy to create coupons for their customers.

• True

• False

Another name for the marketing mix is what?

• product mix

• demographics

• 4 P's

• break-even point