Marketing Quiz

What is Marketing?

• finding, recruiting, screening, and training job applicants.

• dividing your target market into approachable groups

• promoting and selling products or services to reach an organizational goal

• Running a business

What is Marketing Segmentation?

• Dividing a market into different groups based on their interests and characteristics

• Selling products in different countries

• Advertising on social media

What is a consumer?

• person who uses a product

• person who buys the product

• person who eats

• person who sells the product

Why is marketing segmentation important?

• It helps businesses understand their customers better and effectively target

• It makes advertisements more colorful for people to look at

• It makes products more expensive which raises company revenue

What is a customer?

• a person who buys a product or service

• a person who uses a product or service

• a person who talks about the product or service

• a person who sells a product or service

What can businesses do with marketing segmentation?

• Lower the prices of their products

• Increase the size of their products

• Create targeted advertisements for specific groups of customers

• Stop selling their products

How can businesses use market research in marketing segmentation?

• By copying what competitors are doing

• By randomly choosing a target audience

• By collecting and analyzing data about customers' preferences and behaviors

• By creating new products without any customer input

Which is NOT an example of Market Segmentation?

• demographic segmentation

• behavioral segmentation

• psychographic segmentation

• growth segmentation

Which type of marketing segmentation focuses on factors like age, gender, and income level?

• Behavioral segmentation

• Demographic segmentation

• Geographic segmentation

• Psychographic segmentation

What is competitor analysis in marketing?

• Creating advertisements to compete with other businesses

• Giving away free samples to attract customers from competitors

• Making friends with competitors to collaborate on marketing campaigns

• Studying and analyzing other businesses that sell similar products or services