Introduction to Marketing Quiz

The primary purpose of marketing is (a)  

• To produce goods
  
• To promote and sell products or ser
• To manage finances
• D) To design packaging

Match the following marketing objectives with their descriptions:

• Develop an innovative offering

• Increase sales by 20% in one year
  
  

• Lower the budget for promotions

• Hire more employees

• Boost revenue within a specific timeframe

• Create a new product

• Expand the workforce

• Reduce advertising costs

What are the Parts of the Marketing Mix

• Where the product is available

• Product

• The item being sold

• Place

• How the product is advertised

• People

• The staff involved in selling

• Price

• How much it costs

• Promotion

In digital marketing, a common way to engage the audience on social media is by using (a)  

• Using interactive content like poll
• Using static images without any int
• Posting only promotional content wi
• Ignoring comments and messages from

The term that refers to the strategies used to promote a product or service to potential customers is (a)  

• marketing
• public relations
• sales
• advertising

Which of the following is NOT a part of the marketing process?​ ​ (a)  

• Financial accounting
• Product development
• Market research
• Strategy development

Match the following purposes with their descriptions.

• Crafting catchy phrases to enhance brand recognition

• To create, communicate, deliver, and exchange offerings that have value

• Engaging in transactions to transfer ownership of goods

• To produce advertisements

• Engaging in activities that provide value to customers and build relationships

• To develop slogans for campaigns

• Creating visual content to promote a product or service

• To sell products directly to consumers

All of the processes - planning, pricing, promoting, distributing, and selling - used to determine and satisfy the needs of customers and the company is called _________.

Who is the target audience?

• a group of people who are most likely to want the product being advertised

• a group of people who are responsible for producing something

• a group of people who are in charge of the company advertising

Which of the following are examples of how you can identify your target audience?

• Age

• Gender

• Shoe size

• The last thing you ate

• Location