
Introduction to Marketing Quiz
Authored by Sherzard McEwen-Ashford
Business
11th Grade
Used 17+ times

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16 questions
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1.
DROPDOWN QUESTION
30 sec • 5 pts
The primary purpose of marketing is (a)
2.
MATCH QUESTION
30 sec • 10 pts
Match the following marketing objectives with their descriptions:
Expand the workforce
Hire more employees
Develop an innovative offering
Increase sales by 20% in one year
Boost revenue within a specific timeframe
Reduce advertising costs
Lower the budget for promotions
Create a new product
3.
MATCH QUESTION
1 min • 10 pts
What are the Parts of the Marketing Mix
How much it costs
Product
The staff involved in selling
Place
The item being sold
People
How the product is advertised
Price
Where the product is available
Promotion
4.
DRAG AND DROP QUESTION
30 sec • 5 pts
In digital marketing, a common way to engage the audience on social media is by using (a)
5.
DROPDOWN QUESTION
30 sec • 5 pts
The term that refers to the strategies used to promote a product or service to potential customers is (a)
6.
DRAG AND DROP QUESTION
1 min • 5 pts
Which of the following is NOT a part of the marketing process? (a)
7.
MATCH QUESTION
30 sec • 10 pts
Match the following purposes with their descriptions.
Crafting catchy phrases to enhance brand recognition
To create, communicate, deliver, and exchange offerings that have value
Creating visual content to promote a product or service
To produce advertisements
Engaging in activities that provide value to customers and build relationships
To sell products directly to consumers
Engaging in transactions to transfer ownership of goods
To develop slogans for campaigns
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