Marketing and Menu Design Quiz

Which part of a promotional mix includes limited, short-term incentives to entice guests to patronize an operation?

• Direct marketing

• Personal selling

• Advertising

• Sales promotions

Why is pricing a menu a critical process for any operation?

• It determines sales volume.

• It determines profitability.

• It determines sales mix.

• It predicts stars and dogs.

What is the best solution if a restaurant has a dog on the menu?

• Reposition it on the menu.

• Increase its price.

• Decrease its price.

• Remove it from the menu.

Which type of menu lists the menu items that are available on a particular day?

• Du jour

• Fixed

• Limited

• Prix fixe

Which type of menu offers menu items only for a short period of time?

• California

• Prix fixe

• Limited time offer

• Du jour

A limited menu lists the menu items that are available on a particular day.

• True

• False

When designing a menu, the term “layout” is best explained as

• the font styles used in printing.

• how the menu is categorized and sequenced.

• the colors used in printing.

• where the photos are placed.

Which type of menu offers multiple courses with multiple choices within each course, for a set price?

• Table d’hôte

• Prix fix

• Cyclical

• California

Which type of marketing treats people as different from each other and tries to make a focused appeal to a distinct group of guests?

• Target marketing

• Mass marketing

• Geographic marketing

• Demographic marketing

A menu that offers only a few selections is what type of menu?

• Limited

• Fixed

• Cyclical

• California