Extended Stay America Case Study Quiz

What was the primary reason Extended Stay America (ESA) managed to keep all its locations open during the pandemic?

• They had a larger workforce than competitors.

• Their business model aligned with the needs of travelers during the pandemic.

• They received government funding.

• They had fewer locations than competitors.

Which hotel company announced furloughs for approximately two-thirds of its employees in March 2020?

• Hyatt

• Marriott International

• Hilton

• Extended Stay America

What was the average occupancy rate for ESA hotels in April 2020?

• 71.4%

• 61%

• 24.5%

• 80%

What was the RevPAR for ESA in the first three months of 2020?

• $46.74

• $43.98

• $79.68

• $17.93

What approach did ESA take to adapt to the decline in transient business?

• Reduce room rates significantly.

• Prioritize longer stay business.

• Close some locations temporarily.

• Focus on increasing transient business.

Which motivational theory did ESA's leadership utilize to engage employees?

• McGregor's Theory X and Y

• Maslow's Hierarchy of Needs

• Herzberg's Two-Factor Theory

• Vroom's Expectancy Theory

What was one of the first steps ESA took in response to the pandemic?

• Transitioned corporate staff to remote work.

• Launched a new marketing campaign.

• Closed all hotels temporarily.

• Increased employee salaries.

What was the purpose of the STAY Confident initiative?

• To increase hotel occupancy.

• To promote employee engagement.

• To enhance cleanliness and safety protocols.

• To reduce operational costs.

What program did ESA implement to encourage voting in the 2020 Presidential Election?

• STAY Safe

• STAY Engaged

• STAY Healthy

• STAY Counted

Which company acquired a stake in ESA earlier in 2020?

• Marriott International

• Accor Hotels

• Blackstone Group

• Hilton