2 INFLUENCE MARKETING

Benefits of working with the right influencers include:

• Increasing credibility

• Boosting brand awareness

• Driving sales

• ALL ARE CORRECT

Things you need to be careful of when working with influencers DON'T include:

• Fake followers and bots

• Too much sponsored content

• Not having experience in collaborations

Working with a nano influencer can help if you aim to target a wide audience

• true

• false

Micro influencers have 5,000 to _____ followers.

• 30.000

• 6.000

• 200.000

• 500.000

Consider mega influencers if you want to target a niche market

• true

• false

You can calculate Engagement Rate

• manually

• ask the influencer

  for their media kit

• use an influencer marketing software

• all are correct

Nano- and micro-influencers normally have ____ engagement rates than top

influencers with millions of followers.

• the same

• lower

• higher

Many products and services cater to specific genders, so ensuring the influencer's audience matches your target market can increase conversions.

• true

• false

If a brand is launching an iOS-exclusive app, the influencer’s audience should ___

• be Genziers

• Use Androids

• Use iPhones

• be tech savvy

Which part of the class did you enjoy the most?