Product Development Quiz

What is the ultimate goal of creating and improving products?

• To increase brand recognition

• To solve important problems

• To dominate the market

• To reduce competition

Which type of research involves analyzing existing information gathered for another purpose?

• Primary research

• Secondary research

• Tertiary research

• Experimental research

What is the second step in the marketing research process?

• Define the marketing problem

• Study the situation

• Gather and analyze info

• Propose a solution

Which type of research study involves collecting data through questionnaires?

• Surveys

• Focus groups

• Observation

• Experiment

What is a common tool used in surveys to collect data?

• Interviews

• Questionnaires

• Experiments

• Observations

What are additions and improvements to the basic product known as?

• Product features

• Product defects

• Product limitations

• Product costs

Which of the following is a part of a product?

• Basic product

• Product warranty

• Product packaging

• Product advertisement

What is the primary function of packaging in product planning?

• To enhance the product's color

• To provide protection and security

• To offer a warranty

• To reduce costs

What are developed as part of strategy development?

• New product colors

• Alternative marketing mixes

• Employee roles

• Customer service plans