
Product Development Quiz
Authored by Tyson Ellenberger
Business
9th Grade
Used 1+ times

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9 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the ultimate goal of creating and improving products?
To increase brand recognition
To solve important problems
To dominate the market
To reduce competition
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which type of research involves analyzing existing information gathered for another purpose?
Primary research
Secondary research
Tertiary research
Experimental research
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the second step in the marketing research process?
Define the marketing problem
Study the situation
Gather and analyze info
Propose a solution
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which type of research study involves collecting data through questionnaires?
Surveys
Focus groups
Observation
Experiment
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a common tool used in surveys to collect data?
Interviews
Questionnaires
Experiments
Observations
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are additions and improvements to the basic product known as?
Product features
Product defects
Product limitations
Product costs
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is a part of a product?
Basic product
Product warranty
Product packaging
Product advertisement
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