MILKA and Its Business Journey

In which year was Milka established?

• 1895

• 1901

• 1910

• 1925

Who founded the Milka brand?

• Joseph Fry

• Philippe Suchard

• Daniel Peter

• Rudolf Lindt

What does the name 'Milka' derive from?

• Milk and Cocoa

• Milk and Chocolate

• Milch and Kakao

• Milk and Sugar

Where was Milka's first factory established?

• Munich, Germany

• Zurich, Switzerland

• Lörrach, Germany

• Bern, Switzerland

Which company acquired Milka in 1990?

• Hershey

• Kraft Foods

• Nestlé

• Mars

In what year did Milka become part of Mondelez International?

• 2012

• 2011

• 2013

• 2010

What is Milka's unique selling proposition?

• 100% Fair Trade

• 100% Alpine Milk

• 100% Organic Cocoa

• 100% Sugar-Free

What is the name of Milka's mascot?

• Lilac Cow

• Alpine Goat

• Purple Bear

• Chocolate Bunny

Which marketing campaign is associated with Milka?

• Dare to be Bold

• Dare to be Unique

• Dare to be Tender

• Dare to be Sweet

Which brands does Milka compete with?

• Ghirardelli, Godiva, Lindt

• Toblerone, Lindt, Cadbury

• Ferrero, Nestlé, Hershey

• Mars, Snickers, Twix