CrtBussStartUp U2: MARKETING FOR A BUSINESS START-UP - D2

What is a key consideration when designing promotional material?

• Use complex language

• Include as much information as possible

• Think about what will attract your customers

• Focus on personal opinions

What should you consider when choosing promotional materials?

• The latest trends

• The cost of materials

• The relevance of the information

• The opinions of competitors

What is the role of business colors in promotional materials?

• To distract the reader

• To promote brand image

• To reduce printing costs

• To match seasonal trends

What is a characteristic of premium pricing?

• Setting a low price to attract customers

• Selling products at a loss

• Setting a price higher than competitors

• Pricing products similarly to competitors

What is a common example of psychological pricing mentioned?

• Offering a product for £10.99 instead of £11

• Offering a product for £5 instead of £10

• Offering a product for £1.99 instead of £2

• Offering a product for £20 instead of £25

What is the basic model of vehicle pricing strategy mentioned?

• Psychological pricing

• Optional extras

• Seasonal pricing

• Cost-plus pricing

What is a benefit of a delivery service mentioned?

• Goods arrive quickly

• Goods are expensive

• Goods are branded

• Goods are large

What is a characteristic of a product that helps meet customer needs?

• Features

• Price

• Brand

• Location

What should businesses identify to help sell their product?

• Benefits

• Price

• Brand

• Location

What is a major consideration when deciding where to locate a business?

• The color of the building

• The location of suppliers

• The type of flooring

• The number of employees