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CHAP 5 REV_Understanding Consumer Behavior

Authored by Sanoop Sadique

Journalism

12th Grade

Used 1+ times

CHAP 5 REV_Understanding Consumer Behavior
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15 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the role of social media in the information search process?

Marketing-controlled source

Nonmarketing-controlled source

Product-controlled source

Brand-controlled source

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a marketing-controlled source?

Salespeople

Social media

Packaging/labelling

Personal recommendations

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a marketing-controlled source?

Consumer feedback

Social media

Peer influence

Product trials

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What type of information search is associated with packaging/labeling?

Internal information search

External information search

Marketing-controlled

Consumer-driven

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the second step in the information search process according to the diagram?

Decision Making

Information Search

Evaluation of Alternatives

Purchase

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does prior experience affect the information search process?

It increases perceived risk

It reduces the need for extensive information search

It complicates decision-making

It has no impact

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the impact of a high level of interest in a product during the information search?

It increases perceived risk

It reduces the need for information

It enhances the search for more information

It complicates decision-making

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