Pre-Assessment test

What is the primary role of Marketing Research in decision-making?

• Data storage and retrieval

• Providing insights for strategic marketing decisions

• Creating advertisements

• Managing customer complaints

• NO

Which of the following is a classification of Marketing Research?

• Problem Identification and Problem-Solving Research

• Consumer and Producer Research

• Online and Offline Research

• Local and Global Research

• NO

A Marketing Information System (MIS) helps in

• Storing customer grievances

• Automating financial transactions

• Collecting, analyzing, and distributing relevant marketing information

• Managing product inventory

• NO

What is the first step in the marketing research process?

• Developing a research design
  
  

• Problem definition

• Collecting data
  
  

• Analyzing results

• NO

Which of the following research designs is used to explore new ideas and insights?

• Exploratory Research

• Descriptive Research

• Causal Research

• Longitudinal Research

A cross-sectional research design focuses on:

• Collecting data from the same group over multiple time periods
  
  

• Analyzing changes in customer preferences over decades

• Studying data at a single point in time

• Performing experiments with dependent variables

• NO

What is a key advantage of using secondary data in research?

• It is always accurate and up-to-date

• It is time-saving and cost-effective

• It is easier to manipulate results

• It eliminates the need for further research

• NO

Which of the following is NOT a qualitative research technique?

• Focus Groups

• Observational Research

• Surveys

• Depth Interviews

• NO

Which research design is used to determine cause-and-effect relationships?

• Exploratory Research

• Causal Research

• Observational Research

• Descriptive Research

• NO

Which of the following is an example of a nominal scale?

• Customer satisfaction rating from 1 to 10

• A list of countries of origin (USA, India, UK)

• Temperature in Celsius

• Monthly income of respondents

• NO