Cam Business AS level (Mina)

What are the 4Ps of marketing?

• Product, Price, People, Place
• Product, Price, Place, Promotion
• Process, People, Place, Price
• Product, Process, People, Price

Which element is NOT part of the 7Ps of marketing?

• Physical Evidence
• Process
• Packaging
• People

How is marketing defined?

• The process of advertising products
• The process of identifying, anticipating, and satisfying customer requirements profitably
• The process of producing products regardless of customer needs
• The process of setting competitive prices

What is the first step a business must take to market a product effectively?

• Production planning
• Market research
• Financial analysis
• Distribution planning

What are corporate objectives?

• Goals for individual departments
• Marketing budgets
• Overall goals or targets for the entire business
• Personal targets for employees

How should marketing objectives relate to corporate objectives?

• They are independent of corporate objectives
• They should support and help achieve corporate objectives
• They should contradict corporate objectives
• They are only loosely related

Which of the following best describes SMART objectives?

• Simple, Manageable, Attainable, Relevant, Timely
• Specific, Measurable, Achievable, Realistic, Time-specific
• Strategic, Marketable, Accurate, Reliable, Timely
• Sustainable, Measurable, Accessible, Realistic, Testable

In marketing, what does “demand” refer to?

• The total quantity available for sale
• The quantity of a good that customers are willing and able to buy at a particular price and time
• The total revenue generated in the market
• The number of producers supplying a product

According to the law of demand, if the price of a product increases, the quantity demanded will usually:

• Increase
• Decrease
• Remain the same
• Double

Which of the following is a non-price factor influencing demand?

• Production costs
• Income
• Selling price
• Supply chain issues