Gmetrix D2 - L1

A target market identifies the ____________ to which a company markets its products and services.

• Target Market

• Demographic Group

• Sales Region

• Customer Base

A value proposition is a statement that explains ____________ a customer should do business with a company.

• why

• how

• when

• where

Primary data is more ____________ and reliable compared to secondary data.

• invalid

• accurate

• unreliable

• inaccurate

Secondary data often contains ____________.

• Primary Data

• first-hand accounts

• personal bias

A(n) ____________ competitor is a business that sells similar products or services as another business.

• indirect

• supplier

• direct

• investor

A(n) ____________ competitor is a business that sells different products or services but is similar enough to be competitive with another business.

• Evaluate Competition

• Indirect

• Direct

• Potential

A SWOT analysis documents a company’s strengths, weaknesses, ____________, and threats.

• opportunities

• challenges

• goals

• plans

Financial limitations would be an example of a ____________ in a SWOT analysis.

• weakness

• strength

• opportunity

• threat

Mark designs logos for businesses in his city. He mostly works with local bakeries. What is Mark’s target market?

• Females, ages 13-19

• Males, ages 20-40

• Kids, ages 2-12

• Adults, ages 25-60

What type of data is being collected from a focus group?

• A. Primary data

• B. Secondary data

• C. Qualitative data

• D. Quantitative data