Marketing and Advertising Vocabulary and Questions
Authored by Diana Brown
Business
11th Grade
Used 5+ times
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62 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the primary goal of promotion?
To create a crisis in the market
To increase awareness and sales of a product or service
To eliminate competition
To decrease demand for a product
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following best describes a headline in advertising?
A short summary of a product’s history
The opening paragraph of an article
A brief, attention-grabbing phrase that introduces an ad
A type of social media campaign
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Fill in the blank: ______ is the act of promoting a product or service to increase awareness and sales.
promotion
advertising
marketing
selling
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Fill in the blank: A ______ is a brief, attention-grabbing phrase that introduces an ad.
headline
tagline
slogan
catchphrase
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Fill in the blank: ______ management involves handling a significant threat to a company or organization.
crisis
financial
resource
project
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Fill in the blank: ______ relations is the practice of managing the spread of information between an organization and the public.
public
private
personal
corporate
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Fill in the blank: ______ promotion is a type of marketing focused on promoting a company rather than its products.
institutional
product
personal
sales
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