Marketing and Advertising Vocabulary and Questions

Marketing and Advertising Vocabulary and Questions

11th Grade

62 Qs

quiz-placeholder

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Marketing and Advertising Vocabulary and Questions

Marketing and Advertising Vocabulary and Questions

Assessment

Quiz

Business

11th Grade

Medium

Used 4+ times

FREE Resource

62 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary goal of promotion?

To create a crisis in the market

To increase awareness and sales of a product or service

To eliminate competition

To decrease demand for a product

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following best describes a headline in advertising?

A short summary of a product’s history

The opening paragraph of an article

A brief, attention-grabbing phrase that introduces an ad

A type of social media campaign

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Fill in the blank: ______ is the act of promoting a product or service to increase awareness and sales.

promotion

advertising

marketing

selling

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Fill in the blank: A ______ is a brief, attention-grabbing phrase that introduces an ad.

headline

tagline

slogan

catchphrase

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Fill in the blank: ______ management involves handling a significant threat to a company or organization.

crisis

financial

resource

project

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Fill in the blank: ______ relations is the practice of managing the spread of information between an organization and the public.

public

private

personal

corporate

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Fill in the blank: ______ promotion is a type of marketing focused on promoting a company rather than its products.

institutional

product

personal

sales

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