Marketing Communication
Quiz
•
Business
•
12th Grade
•
Practice Problem
•
Medium
Maysaa Shehayeb
Used 6+ times
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8 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a plan for the optimal use of the elements of promotion called?
promotional strategy
competitive advantage
feedback
channel
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the conversion of a sender’s ideas and thoughts into a message, usually in the form of words or signs, called?
Decoding
promotion
encoding
mass communication
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Anything that interferes with, distorts, or slows down the transmission of information is known as which of the following?
channel
feedback
decoding error
Noise
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Communicating a concept or message to large audiences
communication
interpersonal communication
mass communication
channel
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Direct, face-to-face communication between two or more people.
Mass communication
private communication
interpersonal communication
feedback
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
is a unique feature of a company or product that the target market perceives as significant and superior to the competition.
advantage
competitive advantage
sender
feature
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Interpretation of the language and symbols sent by the source through a channel
encoding
sender
receiver
decoding
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