Marketing Communication

Marketing Communication

12th Grade

8 Qs

quiz-placeholder

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Marketing Communication

Marketing Communication

Assessment

Quiz

Business

12th Grade

Medium

Created by

Maysaa Shehayeb

Used 6+ times

FREE Resource

8 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a plan for the optimal use of the elements of promotion called?

promotional strategy

competitive advantage

feedback

channel

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the conversion of a sender’s ideas and thoughts into a message, usually in the form of words or signs, called?

Decoding

promotion

encoding

mass communication

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Anything that interferes with, distorts, or slows down the transmission of information is known as which of the following?

channel

feedback

decoding error

Noise

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Communicating a concept or message to large audiences

communication

interpersonal communication

mass communication

channel

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Direct, face-to-face communication between two or more people.

Mass communication

private communication

interpersonal communication

feedback

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

is a unique feature of a company or product that the target market perceives as significant and superior to the competition.

advantage

competitive advantage

sender

feature

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Interpretation of the language and symbols sent by the source through a channel

encoding

sender

receiver

decoding

8.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A medium of communication

channel

noise

encoding

decoding