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Digital Marketing Channels

Authored by Sarah Olson

Business

9th - 12th Grade

Used 7+ times

Digital Marketing Channels
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12 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Search Volleyball Shoes and you get these ads. What channel is this?

Affiliate marketing

Search Engine Optimization

Pay-Per-Click

Mobile Marketing

Answer explanation

Although this search was done on a phone, the best answer is NOT mobile marketing.

Remember SEO is for organic searches not paid searches like these ads - that will pay google when they are clicked.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Because you have ordered from Pizza Hut in the past you now get texts from them like this. What digital media channel is this?

Website Marketing

Social Media

Content marketing

Mobile Marketing

Answer explanation

Mobile marketing includes texts and apps that drive a customer to the website.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

You search and these are the NON-Paid results that are at the top of the search. What digital media channel is this?

Pay -Per-Click

Search Engine Optimization

Content Marketing

Website Marketing

Answer explanation

You can see these are not paid ads, they come up ORGANICLY, meaning google algorithms push them to the top of the search. SEO is manipulating the website so algorithms favor the content.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

The target shopping app - place orders, search for product and earn rewards. What channel of Digital Marketing is this?

Mobile Marketing

Affiliate Marketing

Website Marketing

Content Marketing

Answer explanation

Mobile Marketing includes shopping Aps that drive traffic and increase sales with rewards programs and push notifications to encourage customers to open the app more frequently and shop.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

You are scrolling and you see this. You don't even follow this business and you notice the words under the company name. What channel of Digital Marketing is this?

Pay-per-click

Search Engine Optimization

Content Marketing

Social Media

Answer explanation

This is so tricky! It is social media but look at the word "Sponsored" That means it's actually pay-per-click, just on social media. Especially when it is a brand you don't even follow.

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

You ordered from UberEats before and now you get this notification... What channel of Digital Marketing is this?

Mobile Marketing

Affiliate Marketing

Website marketing

Email Marketing

Answer explanation

Email marketing often comes with special deals and coupons to reward customers and encourage repeat business.

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

You are scrolling and you see this. You don't even follow this business and you notice the words under the company name. What channel of Digital Marketing is this?

Pay-per-click

Search Engine Optimization

Content Marketing

Social Media

Answer explanation

This is so tricky! It is social media but look at the word "Sponsored" That means it's actually pay-per-click, just on social media. Especially when it is a brand you don't even follow.

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