MARKETING QUIZ

Which of the following is an example of primary data?

• a) Census data

• b) Industry reports

• c) Focus group discussions

• d) Academic research

What is the first step in the marketing research process?

• a) Data collection

• b) Research design

• c) Determining the research objective

• d) Data analysis

Secondary data is generally:

• a) More expensive to collect than primary data

• b) Less readily available than primary data

• c) More specific to the research needs

• d) Already collected and analyzed by others

Which research approach focuses on numerical data and statistical analysis?

• a) Qualitative research

• b) Quantitative research

• c) Mixed-method research

• d) Observational research

Which type of sampling ensures that every individual has an equal chance of being selected?

• a) Convenience sampling

• b) Judgmental sampling

• c) Simple random sampling

• d) Snowball sampling

Which of the following is NOT a type of probabilistic sampling?

• a) Stratified sampling

• b) Cluster sampling

• c) Quota sampling

• d) Systematic sampling

A discussion guide is primarily used in which type of research?

• a) Quantitative research

• b) Secondary research

• c) Qualitative research

• d) Experimental research

What is the main disadvantage of non-probabilistic sampling?

• a) It is too expensive

• b) It is not representative of the population

• c) It is too time-consuming

• d) It requires a complete sampling frame

The median is:

• a) The most frequently occurring value in a dataset

• b) The sum of all values divided by the number of observations

• c) The middle value in a sorted dataset

• d) The measure of variability

What is the purpose of a research report?

• a) To design surveys

• b) To summarize research findings

• c) To collect primary data

• d) To conduct focus groups