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MARKETING QUIZ

Authored by Gamaliel Galedo

Business

12th Grade

Used 2+ times

MARKETING QUIZ
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20 questions

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1.

MULTIPLE CHOICE QUESTION

15 mins • 1 pt

Which of the following is an example of primary data?

a) Census data

b) Industry reports

c) Focus group discussions

d) Academic research

2.

MULTIPLE CHOICE QUESTION

15 mins • 1 pt

What is the first step in the marketing research process?

a) Data collection

b) Research design

c) Determining the research objective

d) Data analysis

3.

MULTIPLE CHOICE QUESTION

15 mins • 1 pt

Secondary data is generally:

a) More expensive to collect than primary data

b) Less readily available than primary data

c) More specific to the research needs

d) Already collected and analyzed by others

4.

MULTIPLE CHOICE QUESTION

15 mins • 1 pt

Which research approach focuses on numerical data and statistical analysis?

a) Qualitative research

b) Quantitative research

c) Mixed-method research

d) Observational research

5.

MULTIPLE CHOICE QUESTION

15 mins • 1 pt

Which type of sampling ensures that every individual has an equal chance of being selected?

a) Convenience sampling

b) Judgmental sampling

c) Simple random sampling

d) Snowball sampling

6.

MULTIPLE CHOICE QUESTION

15 mins • 1 pt

Which of the following is NOT a type of probabilistic sampling?

a) Stratified sampling

b) Cluster sampling

c) Quota sampling

d) Systematic sampling

7.

MULTIPLE CHOICE QUESTION

15 mins • 1 pt

A discussion guide is primarily used in which type of research?

a) Quantitative research

b) Secondary research

c) Qualitative research

d) Experimental research

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