Persuasive Strategies Quiz

Using scientists, doctors, or other experts to sell product.

Tries to build trust and credibility.

Uses big words, but really gives little information. For example, "This glorious new product has a unique formula for revitalizing your skin."

Using professional athletes or television stars to sell products.

Flattering you, the buyer, to make you think that you are especially smart or unique.

Makes us all want to be part of the group. For instance, "Everybody has Nike running sneakers, why can't I?"

Appeals to the audience's emotions.

Uses logic, numbers, or facts to support the argument.

Builds a sense of urgency for the cause.

A fact that is meant to distract from the original argument.