Khảo sát về Tâm lý Mua sắm

Why do stores place candy and small items near the checkout counter?

• To help customers remember last-minute needs

• To encourage impulse buying through small, easily purchasable items

• To make the checkout process faster

• To distract shoppers

Why do stores offer free samples?

• They hope customers will feel obligated to buy something

• They need to get rid of excess products

• They want to show off expensive items

• They just like to be generous

A store prices a product at $9.99 instead of $10.00. Which psychological effect is being used?

• Anchoring

• Left-digit bias

• Reciprocity principle

• Scarcity effect

Why do luxury brands avoid using large discount signs?

• They do not want to sell too much

• High prices create a sense of exclusivity

• They do not believe in discounting

• Customers do not care about discounts

You see two TVs: one priced at $1,000 and the other priced at $1,499 but "ON SALE for $1,099." Why does the second option seem like a better deal?

• The sale price makes people think they are saving money

• The store prefers to sell more expensive products

• The first TV is of lower quality

• Customers always choose the most expensive option

True or False? "People are more likely to buy from brands that use warm colors (like red or orange) in their advertising."

• True

• False

A store offers a "Mystery Box" deal—you pay $20 for a random product worth between $15 and $50. Why do people buy it?

• a) Fear of missing out (FOMO)

• b) They love surprises

• c) The products are always valuable

• d) It guarantees savings

When online stores show "Only 3 left in stock!" next to a product, they are using which psychological trick?

• a) Loss aversion
  

• b) Authority bias

• c) Price anchoring

• d) Scarcity effect