CS Ch. 1 Practice- Welcome to Retail

Which of the following is a term for intangible things, such as providing delivery, that are sold by retailers?

• Gifts

• Training

• Services

• Products

These shoppers have typically enjoyed repeated and valued positive customer experiences with a particular retailer.

• Loyal customers

• Followers

• Recreational Shoppers

• Comparison Shoppers

Which of the following is the term for retailing approach that places the focus on creating a seamless shopping experience for customer by intergrating multiple channels.?

• Multichannel

• Omnichannel

• Integrated Channel

• Seamless Channel

Your ultimate goal as a sales associate is to:

• Meet your quota each month

• Provide service to as many customers as you can

• Satisfy the customer

• Earn a commission

Which of the following is a standard term that describes the audience of retail stores-that is, the people who will buy things from the stores?

• Manufacturers

• Wholesalers

• Buyers

• Customers

Which of the following is the term for behavior influences that come from a customer's family and friends?

• External Commercial cues

• External social cues

• Internal physical cues

• Retailer cues

"Mom and pop" stores are which type of retail ownership?

• Independent

• Corporation

• Private Company

• Franchise

Which of the following is the term for the unique way that company employees act with each other and with customers?

• Brand promise

• positive feeling

• Company culture

• company brand

Quality customer service is important to ​ the _________ the ___________ and to each _________. ​

• businesses, owners and seller

• customer, company and to each employee

• owners, employers, and employees

• customers, clients, businesses

The majority of retailers are:

• Independently Owned

• Corporations

• Franchises

• Online Only