Marketing Mix (Price) Quiz

____________________ The rivalry among sellers for consumers' dollars.

• Competition

• Cooperation

• Monopoly

• Collaboration

____________________ product assortment refers to different products offered to customers.

• Product Mix

• Product Line

• Product Category

• Product Type

____________________ is several related products under one brand sold by the same company for the same market.

• Product Line

• Product Mix

• Product Category

• Product Range

The number of products bought at a specific time and price.

• Demand

• Supply

• Equilibrium

• Surplus

____________________ The elements that represent a company and set them apart from the competition.

• Brand Identity

• Logo Design

• Marketing Strategy

• Product Packaging

The number of like products offered for sale at a specific time and price.

• Supply

• Demand

• Inventory

• Cost

____________________ The incentive and reward for producing goods and services.

• Profit

• Loss

• Revenue

• Cost

____________________ the main factors in marketing a product.

• Marketing Mix

• Product Placement

• Sales Strategy

• Customer Feedback

What should the company charge for the product?

• Price

• Cost

• Value

• Expense

The group to whom you want to sell your product and where your product can best capture their attention.

• Target Audience

• Marketing Strategy

• Sales Team

• Product Features