SEM I - Objective 1.03 Review

Quiz
•
Business
•
9th Grade
•
Hard
Erika Bigelow
Used 2+ times
FREE Resource
20 questions
Show all answers
1.
DRAG AND DROP QUESTION
30 sec • 1 pt
When customers make purchases, they are actually buying the (a) that products offer.
prestige
services
benefits
features
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Determine whether the following statement is true or false: Two prospects may buy the same product to obtain different benefits.
False; prospects buy products based on the products’ features.
False; products offer the same benefits to all prospects.
True; all prospects have the same product wants and needs.
True; products offer different benefits to different prospects.
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The reasons that cause people to purchase products are called
needs.
features.
wants.
buying motives.
4.
DROPDOWN QUESTION
30 sec • 1 pt
When people make purchases on the basis of reason or logic, they are using (a) buying motives.
rational
emotional
patronage
inappropriate
5.
DRAG AND DROP QUESTION
30 sec • 1 pt
When customers buy on the basis of their feelings or impulses, they are using (a) buying motives.
rational
emotional
detached
patronage
6.
DRAG AND DROP QUESTION
30 sec • 1 pt
Customers purchase from one business rather than another because of (a) buying motives.
emotional
patronage
impulsive
7.
DRAG AND DROP QUESTION
30 sec • 1 pt
The concern for a product’s durability can best be described as a(n) (a) buying motive.
rational
emotional
patronage
traditional
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