BRM-BA1

Research is moving from

• Known to unknown

• Unknown to known

• Known to known

• Unknown to unknown

Which of the following best describes a key difference between cross-sectional and longitudinal research?

• Cross-sectional studies collect data at multiple points in time, while longitudinal studies collect data at a single point in time.

• Cross-sectional studies track the same individuals over time, whereas longitudinal studies compare different individuals at one point in time.

• Cross-sectional studies provide a snapshot of a phenomenon at a single time, whereas longitudinal studies analyze changes over time.

• Cross-sectional studies are always experimental, whereas longitudinal studies are always observational.

Which of the following best differentiates conceptual research from empirical research?

• Conceptual research is based on experiments and observations, whereas empirical research relies on theoretical frameworks and ideas.

• Conceptual research focuses on developing ideas and theories, while empirical research is based on data collection and real-world evidence.

• Empirical research does not require data collection, whereas conceptual research relies entirely on quantitative analysis.

• Empirical research is always qualitative, while conceptual research is always quantitative.

Which of the following is a defining characteristic of experimental research?

• It only involves observing subjects without any intervention.

• It manipulates one or more independent variables to observe their effect on a dependent variable.

• It focuses solely on qualitative data and subjective interpretations.

• It does not require a control group for comparison.

Which of the following method is best suited to capture the true behaviour of the respondent?

• Qualitative

• Quantitative (Survey)

• Experimental

• All of the above

Which of the following is not a part of the research process?

• Sampling

• Literature review

• Hypothesis development

• Publishing research paper

Problems should not be

• Unique

• Intuitive

• Valuable

• Time based

Experimental research design is a part of

• Exploratory Research Design

• Descriptive Research Design

• Causal Research Design

• None of the above

Which of the following statements is TRUE?

• Latent variables can be directly measured, while observed variables are always inferred.

• Latent variables represent unobservable constructs, and other observed variables serve as measurable indicators of those constructs.

• Observed variables are hypothetical and cannot be measured directly, unlike latent variables.

• Observed variables are derived from statistical models, whereas latent variables are directly collected through surveys.

Which of the following is the correct way to write a journal article reference in APA 7th edition?

• Brown, A., & Taylor, R. (2021). "The impact of digital marketing on consumer behavior". Journal of Marketing Research, 45(2), 120-135.

• Brown, A., & Taylor, R. (2021). The impact of digital marketing on consumer behavior. Journal of Marketing Research. Vol 45, Issue 2, pp. 120-135.

• Brown, A. & Taylor, R. (2021). The Impact of Digital Marketing on Consumer Behavior. Journal of Marketing Research, 45(2), pp. 120-135.

• Brown, A., & Taylor, R. (2021). The impact of digital marketing on consumer behavior. Journal of Marketing Research, 45(2), 120-135.