SYBCOM_Advertising Full test

________________________ media can provide media support with current events.

• Magazines

• Trade Journals

• Newspapers

_______________ media combines the effects of video and audio

• Radio

• Newspapers

• TV

_____________ provides interactive facility

• Newspapers

• Internet

• TV

In India, the first radio program was aired in the year _____________

• 1923

• 1933

• 1943

Transit advertising is a form of _______________ advertising

• Indoor

• Outdoor

• Internet

BEST in Mumbai does not allow advertising on its buses

• True

• False

ABC in advertising stands for Anytime Bureau of Circulation

• True

• False

Window displays do not attract attention of passerby

• True

• False

TRP in advertising stands for:

• Television rating points

• Television return points

• Triggering Rated Points

'M' in DAGMAR stands for:

• Measured

• Multiplying

• Meeting