Chapter 5 Lesson 2 Buyer Beware

What is impulse buying?

• Buying items that are on your shopping list

• Purchasing items spontaneously without prior planning

• Buying items only during sales

• Purchasing items after thorough research

What is buyer's remorse?

• Satisfaction after making a purchase

• Regret after making an impulse purchase

• Happiness from buying a new product

• Excitement about a future purchase

What does "caveat emptor" mean?

• The seller is responsible for the product

• Let the buyer beware

• The buyer is always right

• The product is guaranteed

Which of the following is a form of online advertising that follows users across the web?

• Content Marketing

• Retargeting

• Influencer Marketing

• Native Advertising

What percentage of the U.S. GDP is made up by total consumer spending?

• 50%

• 60%

• 70%

• 80%

What is the main goal of content marketing?

• To entertain customers

• To solve customer problems with valuable content

• To increase social media followers

• To create viral videos

What is a common characteristic of native advertising?

• It looks like a regular social media post

• It is always in video format

• It is only found in print media

• It is always a pop-up ad

What is the primary reason marketers use influencer marketing?

• To create long articles

• To reach a large online audience

• To reduce advertising costs

• To avoid social media platforms

What is the effect of digital marketing on consumer behavior?

• It has no effect

• It makes consumers more aware of their needs

• It influences buying choices and habits

• It reduces consumer spending

What is the main reason for the high spending on social media advertising by retailers?

• It is the cheapest form of advertising

• It reaches a larger audience effectively

• It is mandatory for all businesses

• It is the only form of digital advertising