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Chap9-mar strategy

Authored by Trinh Bảo

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University

Used 1+ times

Chap9-mar strategy
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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What customer group did Harley focus on?

  1. Baby-boomers

Millennials

Gen Z

Millennials & Gen Y

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What strategy did Harley use after the market had a problem?

Undifferentiated marketing

Differentiated marketing

  1. Concentrated marketing

Not answer

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why does Harley want to expand into international markets and Millennials?

  1. Baby Boomers are slowing down

  1. America was in recession

  1. Competition from Other Brands

  1. all of above

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What caused the EU to increase the tariffs on motorcycles from 6% to 31%?

Trump imposed a 25% tariff on steel and 10% on aluminum imported from the EU

The EU wanted to protect its domestic motorcycle industry from foreign competition.

Harley-Davidson requested the EU to increase tariffs to boost its local sales.

  1. The EU increased tariffs due to environmental concerns related to motorcycle emissions.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

 What is the Market Segment Attractiveness for the “Baby-boomers” segment?

  1. Unattractive

Average

Attractive

Possibilities

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What strategy did Harley use after the market had a problem?

Undifferentiated marketing

Differentiated marketing

  1. Concentrated marketing

Not answer

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What customer group did Harley focus on?

  1. Baby-boomers

Millennials

Gen Z

Millennials & Gen Y

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