2nd Summative Assessment in TRENDS

According to Gordon (2008), what characterizes a trend in recorded data?

• A single measurement of a variable

• A sequential pattern of change evidenced by a rise or fall of variables over time

• A constant value of a variable over time

• Random fluctuations in data with no discernible pattern

What benefit does Trend Analysis offer to societies?

• Guaranteed prevention of negative future events.

• "Future vision" enabling proactive responses.

• Ability to change the past.

• Complete control over future outcomes.

Which of the following is NOT mentioned as a commonality of trends?

• Complexity of information sources

• Use of patterns for prediction

• Consideration of time frames

• Guarantee of future accuracy

How long can the influence of a megatrend last?

• A few weeks or months

• Decades

• A single year

• A generation

What economic principle is closely associated with megatrends?

• Protectionism

• Isolationism

• Globalization

• Mercantilism

What do microtrends advocate for, in contrast to globalization?

• International cooperation

• Localization

• Centralization

• Standardization

What is a key characteristic of a fad's popularity?

• It is sustained over a long period.

• It grows gradually.

• It is predictable.

• It arises suddenly.

According to the information provided, how long does a fad typically remain popular?

• For a very long time

• For a short period

• Indefinitely

• Until everyone participates

What is the primary reason for the rapid decline in a fad's popularity?

• It satisfies a deep-seated consumer need.

• It is replaced by an even more popular fad.

• It becomes too expensive.

• It lacks genuine utility and often doesn't fulfill a strong consumer need.

Which of the following best describes the sales pattern of a fad product?

• Slow and steady growth

• Rapid increase followed by a rapid decrease

• Consistent sales over a long period

• Fluctuating sales with no clear trend